Build HCP emails from your designs, in minutes

Why HCP emails are hard to build

A pharma email to a physician or nurse isn't a normal newsletter:

• the copy is approved word for word, so nothing can be reworded, shortened or moved;
• the Important Safety Information and prescribing information links must be present and prominent;
• claims carry superscript references that must stay attached to the right words and footnotes;
• HCPs read on Outlook at work and on phones, so the layout has to hold up in both;
• many HCP emails are sent through Veeva CRM, which adds its own tokens and rules.

What HCPCraft does

Upload the design (PDF or image mockups, desktop and mobile), the copy deck and the ERB. HCPCraft measures the mockup and builds the email to match it: the same sections in the same order, the same colors, type sizes and spacing, and the copy exactly as approved. It writes table-based HTML with inline CSS, Outlook fixes and bulletproof buttons, so the email renders the same in every client.

You get the finished HTML, screenshots of the desktop and mobile versions with images on and off, and a PDF audit report. A list of warnings and reviewer notes shows what to check before the email goes to MLR review.

Built for pharma email teams

• Agencies producing HCP emails for several brands, who need consistent, review-ready builds.
• Brand and marketing teams who want emails built from their designs without waiting on a developer.
• Email developers who want the tables, Outlook conditionals and tokens done, and the time spent on review instead.

Veeva Approved Email ready

When the email is sent from Veeva CRM, HCPCraft keeps every Veeva token exactly as written and builds the rep message from your template. More on that in the Veeva Approved Email builder guide.

Your content stays yours

HCPCraft uses paid AI services whose terms prohibit training on your content, and it never trains AI on your files. Teams on the Agency and Unlimited plans share one email history, where each email's creator and versions are kept.

See also: Veeva Approved Email builder · Pricing